About Us
WATB: A UNWTO and African Tourism Board Affiliated Agency
While we cognizant of Africa being the second largest tourism region in the world, employing over 21 million jobs and generating almost $22 billion revenue annually, there is a concern as to the participation of women across the value chain of tourism. Tourism sector remains male dominated across board. We therefore stand a tourism economic development initiator for women with focus to create collaborative projects beyond the shores of their own Countries.
Our Mission
- Train - Empower women through training programs, workshops, and skill development initiatives.
- Travel - Promote and facilitate women's participation in travel and tourism experiences, both as travelers and service providers.
- Trade - Support women in the tourism industry by encouraging entrepreneurship, innovation, and access to markets.
- Collaborate - with women led organizations to create a sustainable tourism industry at the backdrop of the AFCFTA
with women led organizations to create a sustainable tourism industry at the backdrop of the AFCFTA
Our Vision
To become a pillar of economic development for women across Africa in the Tourism Value Chain.
- Promoting sustainable practices in tourism
- Empowering local communities through tourism
- Fostering cultural exchange and understanding
- Supporting responsible tourism initiatives
- Irresponsible tourism that harms the environment
- Exploitative practices within the travel industry
- Disregard for local cultures and traditions
- Tourism activities that harm natural ecosystems
Empowering Women in Tourism: Breaking Gender Barriers
WATB, as a formidable advocate for women's participation in the tourism industry, actively promotes initiatives to bridge the gender gap. The organization is committed to driving informational and educational programs that empower women already working in the field and those aspiring to enter it. These programs aim to provide a comprehensive understanding of the diverse facets of the tourism sector and, more importantly, to serve as a vital support structure for women to access broader markets.
As part of our history breaking gender barriers, we celebrate the achievements of women who have excelled in the tourism industry, making significant contributions and inspiring others.
History of WATB (2020 - Present)
WATB is a visionary initiative founded in 2020, dedicated to promoting gender equality and empowerment within the African tourism sector. It emerges as a beacon of hope for women seeking to advance their roles and participation in the tourism industry.
Since 2020, WATB has been actively supporting and empowering women in tourism, breaking gender barriers, and fostering their growth in the industry, all while navigating the challenges presented by the COVID-19 pandemic.
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2020
WATB Inauguration
The Women in African Tourism Board (WATB) is founded in 2020 as a visionary initiative dedicated to promoting gender equality and empowerment within the African tourism sector. It emerges as a beacon of hope for women seeking to advance their roles and participation in the tourism industry.
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2021
Expanding Women's Impact
In 2021, WATB continues its mission to empower women in tourism. Notable achievements include [Milestone 1], [Milestone 2], and [Milestone 3], which have contributed to the growth of women in the tourism sector.
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2022
Empowering Women in Tourism
In 2022, WATB launches a series of educational and informational programs aimed at empowering women who are already part of the tourism industry and those aspiring to join it. These initiatives provide valuable insights into the multifaceted nature of tourism and serve as a crucial support system for women seeking access to broader markets.
Ambassador Moleboheng Matli
Moleboheng Matli is a renowned South African figure known for her
multifaceted contributions in media production, entrepreneurship,
philanthropy, and advocacy. Hailing from the Free State, she has dedicated
herself to education and empowerment.
Matli's early years were influenced by her educator single mother,
instilling a deep love for learning. She completed high school at the young
age of 17, which served as the foundation for her academic journey. Her
academic accomplishments include a Bachelor of Business Administration (BBA)
degree, and she further excelled with a Master's degree in Leadership and
Management. Matli's journey is a testament to her commitment to personal and
academic growth.
Timber Industry
Providing sustainable timber solutions to meet global demand while promoting responsible forestry practices.
Furniture Industry
Crafting quality furniture that blends style and functionality, enhancing living spaces around the world.
Textile and Fashion Industry
Bringing style and innovation to the world of fashion and textiles.
Beauty, Hair, and Skin-Care Industry
Unlocking the secrets to radiant beauty and healthy skin and hair.
Food, Beverage, and Cuisine Industry
Serving delectable delights from around the world to tantalize your taste buds.
Arts and Crafts Industry
Expressing creativity through art and craftsmanship.
Sports, Heritage, and Cultural Centers
Preserving traditions and promoting cultural exchange through sports and heritage.
Historical Precincts and Heritage Sites
Exploring the rich history and architectural marvels of our world.
Hospitality and Travel Industries
Welcoming travelers with warmth and offering unforgettable experiences.
Culinary and Hospitality Schools
Nurturing future chefs and hospitality professionals for excellence.
Nature Reserves and Conservation Centers
Protecting our planet's natural wonders and biodiversity.
Music and Film Industry
Entertaining the world with melodious tunes and captivating stories.
Travel and Tour Companies
Guiding travelers on unforgettable journeys around the globe.
Transportation and Logistics Companies
Efficiently moving people and goods to their destinations.
Aviation Industry
Connecting the world through the skies with safety and precision.
Retail Industry
Offering a diverse range of products and services to shoppers worldwide.
Destination and Events Management Companies
Creating memorable events and managing extraordinary destinations.
Construction and Interior Design Industry
Designing and building spaces that inspire and transform.
Technology and Digital Companies
Innovating the digital landscape with cutting-edge solutions.
Health & Wellness Industry
Promoting health, well-being, and vitality for all.
Safety and Security Industry
Ensuring safety and security in an ever-changing world.
Frequently Asked Questions
Find answers to common questions about Women in African Tourism Board (WATB) below.
WATB is a tourism promotion development agency affiliated with the UNWTO and African Tourism Board. We are dedicated to promoting women's participation and empowerment in the African tourism industry.
Our primary objectives include fostering economic development for women across the tourism value chain in Africa, promoting sustainable tourism practices, and supporting women-led organizations.
You can get involved with WATB by participating in our programs, attending our events, collaborating on projects, or becoming a member. Please explore our website for more details on how to get started.
WATB offers a range of services, including tourism consultancy, trade missions, economic and social development events, and advisory services. These services are designed to empower women in the tourism industry.
We support women in tourism by providing training, networking opportunities, and access to market resources. We also collaborate with women-led organizations to create sustainable tourism projects.
You can stay updated by visiting our website regularly and subscribing to our newsletter. We also share updates and news on our social media platforms.
Yes, WATB is affiliated with the United Nations World Tourism Organization (UNWTO) and the African Tourism Board, which allows us to collaborate on global tourism initiatives.
You can contact us through the contact form on our website or by reaching out to us via email or phone. Visit our "Contact Us" page for our contact information.
WATB is committed to supporting the UN SDGs, particularly SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), and SDG 12 (Responsible Consumption and Production). We align our initiatives with these goals to create a positive impact.
While our primary focus is on empowering women, we also welcome the participation and support of men who share our commitment to gender equality and sustainable tourism in Africa.
